NOT ENOUGH LASHES? ASK YOUR DOCTOR ABOUT LATISSE
THE FIRST FDA APPROVED TREATMENT TO GROW LONGER, FULLER LASHES
LATISSE® makes lash growth possible because of its active ingredient: bimatoprost. Although the precise
mechanism of action is not known, research suggests that the growth of eyelashes occurs by increasing the
percent of hairs in, and the duration of, the anagen (or growth) phase. Lashes can grow longer, thicker and
darker because bimatoprost can also prolong this growth phase.
Clinically proven results you can see over time.
LATISSE® is easy to use, FDA approved and effective. It's a once-a-day treatment you apply topically to the
base of your upper eyelashes. Patients in a clinical trial saw results gradually over time (starting at 4 weeks with
full results after 16 weeks).
Allergan (the makers of Botox Cosmetic) have formally released Latisse which became available to pharmacies
on Monday, February 9th. The company plans to spend roughly 36 million dollars in direct to consumer
marketing (approx. three times the amount spent on Botox marketing when it was launched!) so you will
undoubtedly soon begin hearing about this in the news and print ads. The information presented here is only a
summary and is not meant to replace a formal consult with a physician.
What is Latisse?
Latisse solution is a prescription treatment applied nightly to the lashline of the upper eyelid. It is believed to
affect the growth phase of the eyelash– increasing the length of the growth phase and increasing the number of
lashes that are in the active growth phase. (The exact mechanism by which it does this is unknown). The active
ingredient (bimatoprost) has been used for many years in a prescription eye drop used to treat patients with
glaucoma. When it was noted that these patients were tending to grow thick, long eyelashes, the compound was
reexamined for its aesthetic benefits.
What are the expected results?
The onset of effect is gradual. In the clinical trials, the majority of patients (78%) saw significant improvement by
2 months. At the end of 4 months-
* 25% increase in length
* 106% increase in fullness/thickness
* 18% increase in darkness
If you stop using Latisse, it is expected that your eyelashes would return to their previous appearance over
several weeks to months.
Who can and cannot use Latisse?
Anyone is a candidate unless they have a history of sensitivity to the active ingredient. Clients with a history of
glaucoma would need to be monitored more closely by their ophthalmologist. Latisse can be used by contact lens
wearers and any mascara use is fine. Even clients with current eyelash extensions can benefit.